"Fortune and glory, kid, fortune and glory..."
So, you want to land your dream job, huh? Would you agree that being generally well-regarded and having a strong professional network of customers and peers, who have great things to say about you, would be the perfect way to showcase how influential you are to a prospective employer ...?
Did you know, many employers are already using tools like the LinkedIn Social Selling Index (SSI) for just that purpose?
The SSI tool not only measures how effective you are at leveraging the platform and all its features but also how good you are at building relationships, sharing your expertise, and growing your sphere of influence.
In this blog, we will explore what the SSI is in more detail, its benefits, and how you can use it to illustrate your value to a potential employer.
What is the LinkedIn Social Selling Index?
As mentioned, the LinkedIn Social Selling Index (SSI) is a comprehensive score that measures how successful you are at leveraging the platform to find, engage and build relationships with potential customers.
It is based on four core areas of the platform: Establishing a professional brand, Finding the right people, Engaging with insights, and Building relationships. Your SSI score is calculated based on your activity and performance in these four areas.
The SSI is designed to help you understand what you’re doing right and where you can improve your performance on LinkedIn. It also provides valuable insights into how you can better leverage the platform and its features to reach your goals.
Benefits of the LinkedIn Social Selling Index
The SSI provides you with valuable insights into your performance on LinkedIn and helps you understand what you’re doing right and where you can improve. By leveraging the SSI, you can:
Gain visibility on the platform: With the SSI, you can track your progress and understand how you’re stacking up against your competitors. This visibility helps you stay ahead of the competition and create more meaningful connections on the platform.
Increase sales opportunities: By leveraging the SSI, you can identify areas for improvement and develop strategies to grow your score. This helps you create more meaningful connections with potential customers and increase sales opportunities.
Improve your personal brand recognition: By actively engaging with your target audience, you can increase your personal brand recognition and build relationships with potential customers. This can help you increase your visibility on the platform and boost your personal success.
What does the LinkedIn Social Selling Index measure?
The SSI measures your performance in four core areas of the platform:
Establishing a professional brand: This measures how successful you are at creating and maintaining a professional presence on the platform. This includes creating an optimised profile, sharing relevant content, and building a network of relevant connections.
Finding the right people: This includes using the search feature to find and engage with potential connections.
Engaging with insights: This measures how successful you are at engaging with the right content on the platform. This includes sharing meaningful content and engaging with relevant posts.
Building relationships: This measures how successful you are at building relationships on the platform. This includes engaging with potential customers, nurturing relationships, and leveraging the platform’s features to develop a personal network of meaningful connections.
...so, if you're still wondering why Bob in sales didn't get that job, it's likely because ...
Don't be like Bob, understand your LinkedIn Social Selling Index score
Your SSI score is calculated based on your performance in the four core areas of the platform. The score is between 0-100, with 100 being the highest score. A score of 0-25 means you are just getting started on the platform, 25-50 means you are on the right track, and 50-75 means you are an experienced user of the platform. A score of 75-100 means you are a master of the platform and are leveraging it effectively to reach your goals.
Your score is calculated based on the frequency and quality of your activity and performance in the four core areas of the platform. The score also takes into account the quality of your network and the level of engagement you have with potential customers.
Strategies for improving your LinkedIn Social Selling Index score
If you want to maximise your success on the platform, you need to continually strive to improve your SSI score. Here are some strategies to help you do just that:
Optimise your profile: Make sure your profile is up-to-date and optimised to attract potential customers. This includes including relevant keywords, providing a professional headshot, and adding a clear and concise bio.
If your Linkedin Profile is in dire need of an update, speak to us! We'll help you optimise your profile so that recruiters and potential employers can see your full potential. In today's job market, it is essential to have an up-to-date and well-written LinkedIn profile. We can help you revamp your profile and get you noticed by the right people.
Leverage the search feature: Use the search feature to find potential customers and build a network of relevant connections. Use the platform’s filters to narrow down your search and find the right people.
Share meaningful content: Share content that is relevant to your target audience and provides value. This will help you engage with potential customers and increase your visibility on the platform.
Engage with potential customers: Engage with potential customers by commenting on their posts, sharing their content, and sending personalised messages. This will help you build relationships with potential customers and increase your chances of success.
Track your progress: Track your progress by regularly measuring your SSI score. This will help you understand what you’re doing right and where you can improve.
The LinkedIn Social Selling Index is an invaluable tool that can help you maximise your success on the platform. By leveraging the SSI, you can gain visibility on the platform, increase sales opportunities, and improve your brand recognition.
The key to success is understanding the four core areas of the platform and actively working to improve your score. With the right strategies and a commitment to improving your SSI, you can unlock your success on LinkedIn.
Good luck and go seek out ...