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What RON BURGUNDY Can Teach You About Your LinkedIn Profile

Updated: May 22, 2023


Boost your company's online presence and empower your employees with our comprehensive LinkedIn profile optimisation service. Our expert team crafts impactful profiles that align with your company's values, culture, and brand identity. Enhance your employees' professional reputation, strengthen networking opportunities, and attract top talent with our company-wide employee LinkedIn profile optimisation service.

I wanna say something. I’m gonna put this out there - if you like it, you can take it, if you don’t, send it right back …


92% of recruiters use LinkedIn to find high-quality candidates.


LinkedIn has been the preferred method for candidate sourcing and recruitment advertising for agencies and businesses alike for quite some time now. It's no secret that hiring through LinkedIn is highly effective.


Why?


Because those same recruiters rated candidates sourced from LinkedIn to be of the highest quality – making it an exceptional platform for launching your next career move.


But, if you're part of the 50% of people without a complete LinkedIn Profile, don't start assuming ...


Even for those whose profile is “complete” – are you aware of how old LinkedIn is?


21 years.


And you wouldn’t believe how much the platform has changed during that time!


So, when was your last LinkedIn profile update?


We think it’s important to stay current – so, we’ve put together a few suggestions to help you confidently say…


STEP 1. (the no-brainer)


  • Add a profile photo (headshot only – professional pic)

  • List 2 or more positions you’ve held, with descriptions of those roles

  • Have 5 or more skills on your profile for people to endorse

  • Write an engaging summary about yourself

  • Add your education

  • Have 50 or more connections


But even reaching the ‘All-Star’ status is still no guarantee of getting your profile to stand out and be searchable on the desktops of would-be employers.


Therefore:


Step 2. Make your profile memorable for the right reasons!


  • Use the summary section to include your contact details

  • Keep your profile/network up to date by adding regular status updates

  • Maximise your LinkedIn group membership by connecting to relevant groups (remember, there’s a limit!)

  • Blog directly on LinkedIn Pulse (it’s excellent for making your personal experience shine out and get recognised)

  • Use digital media on your profile – images, slide decks, and videos are more engaging to a viewer

  • Network and add all new business connections on LinkedIn (Grow your sphere of influence)

  • Get recommendations for every position you’ve worked with via colleagues and clients alike

  • Use relevant keywords within your profile to enhance how you appear in searches


Good luck, and worst-case scenario, if you’re thinking…


Then, speak to us!


We'll help you optimise your profile so that recruiters and potential employers can see your full potential. In today's job market, it is essential to have an up-to-date and well-written LinkedIn profile. We can help you revamp your profile and get you noticed by the right people.


We’ll leave you with a LinkedIn Profile that's compelling and rich.



Nick Davenport, Networking Clout founder and LinkedIn Profile Expert


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