Why Personal Branding?
What makes you so memorable that you stick in people’s minds long after you’ve left the meeting room?
What are you known for? What makes you stand out? What gives you the competitive advantage over your peers?
If you can’t answer these questions quickly, it could mean you haven’t created a personal brand strong enough to be considered a business asset.
During a job interview, you might have the same qualifications, experience and you might even have gone to the same learning institution as the other candidates you are competing for the job with. Who then gets the job?
In many instances, it’s down to your personal brand.
Why is a great personal brand important for your career?
No matter your current level in your career, with the rise of social media, you not only have the ability but also the need to define and manage your brand, both online and offline.
Focusing on these strategies will not just get you a job, but hopefully one that is best suited for you. Why is that? It’s simply because the manner in which you communicate your brand is pro-active and unique to you. You might also have the exact qualifications of your job competitor; however, your social footprint, your network of connections, your industry social prowess is what will differentiate you from another.
In addition to that, this strategy allows you to attract the right employer that recognises and values your brand promise.
Benefits of Having a Strong Personal Brand
The importance of branding cannot be overemphasised. This is because; branding helps you create an identity. Your brand is designed to for an emotional relationship with your targeted audience. This is based on the fact that many a time people don’t buy products or hire individuals based on logic; they are often guided by their emotions and perceptions.
Every action you take will either reinforce or weaken your personal brand. A clear personal brand will set a clear understanding of what you are about.
What Is Influencer Marketing and How Can It Help Your Brand?
Influencer marketing or ‘word-of-mouth advertising’ is a type of marketing based on attracting the loyalty and interest of a few key individuals (instead of an entire target market). They are individuals who have a strong followership and considerable influence over potential customers.
A lot of people now resort to social media for advice and guidance to influencers on various social media platforms.
While developing your personal brand, you should also focus your brand-building efforts on influencing the influencers.
By so doing, they can share news and recommendations about your brand with their networks, resulting in a potentially dramatic increase in the range and scope of awareness of you and your business.
Who are the influencers in your field? They range from industry experts to popular bloggers, top-tier thinkers and others. Influencers usually have a vast following, but “niche influencers” with a relatively moderate following still possess the power to have a sizeable impact on your brand.
YOU have the potential to be a “niche influencer”
The Role of Social Media in Personal Branding
It is no longer news that social media has created a platform for people to broadcast their personal messaging to accomplish their goals. Social media for business and branding isn’t just for advertising your products and services, but most importantly, for establishing yourself as a leader in your niche.
Let’s say you are an Enterprise Software Sales Leader. You can post helpful technology tips on your social networks, and offer a newsletter which people can subscribe to in order to get tips on best practice or the latest software on the market. With social media, you will be able to share your expertise with the people who need you.
You also need to be very careful of what you post on your various accounts and be aware of who may have access to them. It has now become common practice for recruiters and potential employers to ‘Google’ candidates and look at their LinkedIn, Facebook and Twitter profiles in order to get a real insight into the character of the candidate.
In conclusion, you need to define your image, connect with (and in time become) an influencer and behave consistently whilst on social media and you will be building your personal brand in the process.