LINKEDIN CONTENT MANAGEMENT
Keeping Your Brand Top-of-Mind.
Out of over 600 million LinkedIn users, only 3 million users share content regularly.
Sharing regular, industry-specific, content is one of the best ways to keep your audience informed around topics that interest them - all whilst keeping them aware of your brand.
Don't become a statistic - it's easy for your network to forget who you are and what your business does.
What kind of content would you like to read on LinkedIn?
Most people agree - articles that are recent and relate directly to their own industry are of the most value.
But what happens when you don't have a full-time marketing team creating bespoke daily content for your business? Is there a compromise?
Researching and sharing daily third-party, industry-specific content that also carries your brand identity is the answer.
Content Should Be 100% Relatable
To Your Audience.
Daily Content That Your Network Wants To Read.
Researching and posting content takes time and this alone accounts for many LinkedIn users being generally inconsistent with their content sharing.
We research great third-party content and share it daily with your network during peak times.
To maximise engagement:
We create unique brand artwork
We add a call to action
We include a website link
We add LinkedIn friendly hashtags.
Great Content Shared By One Or Many.
The single biggest asset to any organisation is its employees.
Great company-branded content can reach even further when shared by other team members.
Employee advocacy can be a huge benefit to both businesses and employees.
Employees typically report an increase in new connection requests and business opportunities - whilst businesses report increases in brand awareness and sales leads.
We can share the same researched content at different times/days across multiple teams LinkedIn profiles to gain maximum brand exposure.