LINKEDIN CONTENT MANAGEMENT
Keeping Your Brand Top-of-Mind.
Out of over 600 million LinkedIn users, only 3 million users share content regularly.
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Sharing regular, industry-specific, content is one of the best ways to keep your audience informed around topics that interest them - all whilst keeping them aware of your brand.
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Don't become a statistic - it's easy for your network to forget who you are and what your business does.
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What kind of content would you like to read on LinkedIn?
Most people agree - articles that are recent and relate directly to their own industry are of the most value.
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But what happens when you don't have a full-time marketing team creating bespoke daily content for your business? Is there a compromise?
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Researching and sharing daily third-party, industry-specific content that also carries your brand identity is the answer.
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Content Should Be 100% Relatable
To Your Audience.
Daily Content That Your Network Wants To Read.
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Researching and posting content takes time and this alone accounts for many LinkedIn users being generally inconsistent with their content sharing.
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We research great third-party content and share it daily with your network during peak times.
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To maximise engagement:
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We create unique brand artwork
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We add a call to action
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We include a website link
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We add LinkedIn friendly hashtags.
Great Content Shared By One Or Many.
The single biggest asset to any organisation is its employees.
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Great company-branded content can reach even further when shared by other team members.
Employee advocacy can be a huge benefit to both businesses and employees.
Employees typically report an increase in new connection requests and business opportunities - whilst businesses report increases in brand awareness and sales leads.
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It's win-win.
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We can share the same researched content at different times/days across multiple teams LinkedIn profiles to gain maximum brand exposure.
