It has just been announced that by 2020, China has made plans that its people will be assessed on the strength of their ‘citizen score’

A citizen score is gained largely through a measure of an individual’s online reputation on social media (this includes assessing their character and trustworthiness).

One major area of focus for using a citizen score is within the jobs market, with employers using the score outcomes to decide which candidate to offer a job too.

Full details have not been announced by the Chinese government at this time, however, elsewhere in the world, the tools for assessing a candidate’s ‘social score’ are in use today e.g. LinkedIn SSI and Klout etc.

These tools carry less of the sinister ‘Big Brother is watching’ feel and focus more on the careers market, measuring candidates and their level of social influence.

The scoring algorithm of these tools can vary, however, typically they don’t just look at the number of followers a candidate has amassed, they also view other metrics such as activity, posts, readership, likes, shares etc to deliver a more holistic social score.

More companies are today understanding the value of an individuals social score and using it to measure the likelihood of success in key job areas where networking and outbound communication is vital e.g.

  • Sales

  • Business Development

  • Business Leadership

In 2018, LinkedIn has 500 million users, with 40% using the tool daily according to LinkedIn. Twitter has 330 million active users and growing.


In terms of the future careers market, many would say that the need to ‘stand out’ on social media has never been greater. What do you think?

BBC News Artice


At Networking Clout, our mission is to support our professional business clients by taking away much of the ‘heavy-lifting’ that’s required when it comes to growing their personal social media brand and network influence.


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