In 2018, it was announced that by 2020, China has made plans that its people will be assessed on the strength of their ‘citizen score’

A citizen score is gained in part through a measure of an individual’s online reputation on social media (this includes assessing their character and trustworthiness).

One major area of focus for using a citizen score is within the jobs market, with employers using the score outcomes to decide which candidate to put forward for a role.

Full details have not been announced by the Chinese government at this time, however, elsewhere in the world, the tools for assessing a candidate’s ‘social score’ e.g. LinkedIn SSI, Skorr etc are already in use, measuring candidates on their level of professional social influence.

The scoring algorithm of these tools can vary, however, typically they don’t just look at the number of followers an individual has amassed, they also view other metrics such as activity, posts, readership, likes, shares etc to deliver a more tangible social score with which to base a hiring decision.

More companies are today understanding the value of an individuals social score and using it to measure the likelihood of success in key job areas where networking and outbound communication is vital e.g.

  • Sales
  • Business Development
  • Business Leadership

In 2019, LinkedIn has over 500 million users, with 40% using the tool daily according to LinkedIn. Twitter has 330 million active users and growing.

In terms of the future careers market – many would say that the need to ‘stand out’ on social media has never been greater. What do you think?


What’s Your Social Score? 


Check out our posts to help you master LinkedIn & the art of Social Selling! 

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