But, what about the individual employees, what should they be doing?
For Individuals – There’s never been a better time to invest in building your personal brand:
Write an exceptional LinkedIn profile
Having an excellent LinkedIn profile is the foundation for all activity on LinkedIn.
Under the same logic that you wouldn’t hand a prospective employer a badly written CV or give a potential client a crumpled business card – don’t rely on an ‘average’ LinkedIn profile to put you in the best possible light when it comes to professional networking.
Here are some tips:
- Add a profile photo (headshot only – professional studio pic if possible)
- List 2 or more positions you’ve held, with descriptions of those roles
- Have 5 or more skills on your profile for people to endorse
- Write an engaging summary about yourself
- Add your education
- Have 50 or more connections
- Get recommendations for every position you’ve worked within via colleagues and clients alike
- Use relevant keywords within your profile to enhance how you appear in searches
- Use digital media on your profile – images, slide decks and videos are more engaging to a viewer
- Keep LinkedIn active!
The idea around building your personal brand is to ensure you are kept ‘front of mind’ when it comes to your professional network.
Keep your profile/network up to date by adding regular status updates. Aim to share engaging industry-specific content at least once a day.
Maximise your LinkedIn group membership by connecting to relevant industry groups (remember, there’s a limit!)
Network and add all new business connections on LinkedIn (grow your sphere of influence)
We hope this is helpful!
If you need advice or guidance on getting the most out of the LinkedIn platform, please give us a call.
Check out our posts to help you master LinkedIn & the art of Social Selling!